3 Proven Tips That Can Increase Your Social Media Engagement

Is your business actively using social media to connect with your customers? If your answer is no, it’s time to make a change.

In a digital world where your current and potential customers live on a daily basis, social is prime real estate. And for that reason alone, it’s somewhere your business needs to be.

With an estimated 78 percent of Americans on social networks like Facebook, Twitter and Instagram, it is showing no signs of slowing down.

Whether you are new to the social media game or a seasoned pro, your business needs social media. To help, here are three tips you should use to increase your social media engagement.

Tip #1: Think Beyond Promotions

As a company, it’s important that you promote your brand, your product and your services. However, that’s not all that social media should be about. Too much self-promotion and your followers will unlike or unfollow you in a hot minute. Just think about that person whose selfies you see all over your newsfeed constantly. It’s annoying. Don’t be that person, or in this case, that business. Instead, use your social media channels to show a little creativity.

Social posts that show personality are always great because they help humanize your business. If you’re not sure which type of posts will work, here are a few to try out:

  • Behind-the-scenes: Show off the day-to-day activities around your business by sharing behind-the-scene photos or videos.
  • Blog links: Show your followers you’re an industry leader by sharing your own blog content or a blog that is relevant to your business.
  • Polls and questions: Want to get opinions on a subject or product? Ask a question or create a poll for a fun way to interact with your followers.  Facebook and Twitter have both made this easy to do.
  • Share a quote: Quotes always work well on social. From time-to-time, share some that are humorous, motivational or even statistic-based.

The important thing to remember when choosing your posts is balance. It’s fine to have self-promotion posts, but be sure to balance them out over the following days with other posts from the list above. In fact, it’s encouraged because it breaks up the monotony.

Tip #2: Be Responsive

Social media has changed the way customers communicate with companies.

Today, if there is a problem or a question about a product, customers can conveniently log into their social network and post a comment or send a direct message (DM) to the business. Therefore, the responsiveness of your business on social should be the same as your other customer service channels. This not only helps with engagement but also builds trust and customer loyalty.

Tip #3: Be Consistent

Having profiles on different social media networks is great because you establish a presence. However, Thanks to Google, the social media profiles for your business show alongside your website, address, and phone number in search results. So when you have an abandoned social media profile that hasn’t had an update in months, it looks bad to online visitors. The same goes for incomplete social profiles that are missing contact information and profile images.

Not being consistent can give the impression that you’re either too lazy to care or are no longer in business. To prevent this from happening, create a social media calendar that lays out what content will be posted from day-to-day.

And there you have it! Three tips that can help increase your social media engagement.

Social media should be a huge part of any marketing plan… including yours. If you’re ready to have a winning social media strategy for your business, contact Belo Media Group.

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