Ad Policy

All Classifications

  1. Belo Media Group, an assumed name of The Dallas Morning News, reserves the right to edit or reject any advertising for any reason in The Dallas Morning News, dallasnews.com or any of its affiliate products and their websites (e.g., Al Día).
  2. Payment by advertisers receiving a month-end statement is due on or before the 20th of each month.
  3. Credit card payments of up to $20,000 are accepted on outstanding monthly balances.
  4. Ad copy relating or referring to other media, online services, Internet addresses, amusement or entertainment categories, etc., may be charged at established rates for those categories.
  5. Belo Media Group will attempt to accommodate position and/or color requests, but neither position nor color can be guaranteed. Section and position premiums are charged in some cases. Please contact your Belo Media Group representative for details
  6. Belo Media Group does not assume any responsibility for an ad beyond the cost of the ad itself. We are responsible only for the first incorrect insertion of an ad. Advertisers are advised to check their ad immediately after it appears in the paper and to report any error found that same day. Errors in Saturday or Sunday ads should be reported Monday morning for correction. Claims for adjustment must be made within 30 days of error occurrence.
  7. It is the policy of Belo Media Group not to accept advertisements for gun shows or for any type of assault, semi-assault or fully automatic weapon, silencer or any type of explosive material in The Dallas Morning News, dallasnews.com or any of its affiliate products. Those wishing to sell handguns must have a federal license, be legally registered as an arms dealer with the Federal Bureau of Alcohol, Tobacco and Firearms and provide their license number to Belo Media Group before the ad is published. Advertisements for rifles, shotguns and related accessories are accepted. As with all submitted advertising, these ads will be subject to photo and copy control standards. The same related policies apply to dallasnews.com and Al Día.
  8. It is the policy of Belo Media Group not to accept advertisements for any tobacco products, except branding ads for tobacco and cigar retail establishments. As with all submitted advertising, these ads will be subject to photo and copy control standards. The same tobacco policies apply to dallasnews.com and Al Día.
  9. The Dallas Morning News will accept alcohol advertisements, subject to photo and copy control standards. The same alcohol policies apply to dallasnews.com, Al Día, Briefing.
  10. It is the policy of The Dallas Morning News, dallasnews.com and Al Día not to accept advertisements for gentlemen’s clubs, adult entertainment or retail establishments that provide adult products and/or services. Al Día may accept ads for gentlemen’s clubs and novelty retail establishments. Photographs used in ads will be limited to headshots only and will be subject to copy control standards. Ads for adult services (e.g., adult massage, phone and escort services) and adult employment ads will not be accepted.
  11. Belo Media Group will accept sexual enhancement advertisements in Al Día, dallasnews.com and The Dallas Morning News’ Sports and Metro sections. Sexual enhancement advertisements are accepted in The Dallas Morning News’ Main “A” Section on Mondays and Tuesdays. All ads will be subject to photo, copy and content adjacency control standards.

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