Execs to Marketers Show Me the Metrics

85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased

Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by VisionEdge Marketing and ITSMA in April 2014, 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased. Just 14% said the level of pressure had stayed the same, and 1% thought it had decreased.

Read more from the source: emarketer.com

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