Facebook Will Deliver Highly Targeted Ads To Third-Party Apps

Enhancing their mobile advertising offerings, Facebook will now allow targeted ads within 3rd party apps.

Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt), and “native” (which, Facebook says, are designed to “fit seamlessly”). Early advertising partners have already seen higher engagement with their ads, Facebook says.

Read more from the source: Fast Company

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