Market Like A Musician

Market Like A Musician

Market Like A Musician What relevance do artists like Taylor Swift, Lady Gaga, and Beyonce have to your business? A lot actually! With many musicians today collecting revenue outside of their album sales, they have evolved into unlikely, yet amazing marketing gurus....
Programmatic Advertising 101

Programmatic Advertising 101

Programmatic Advertising 101 “Programmatic advertising” is a term used with increasing frequency in the world of content marketing, but what does it mean and how does it help businesses reach their audiences? In a nutshell, programmatic advertising is...
Who Are Millennials?

Who Are Millennials?

Who Are Millennials? A study shows that millennials rely on family and friends to validate purchases. What does this mean for brand advertising? When Millennials seek reassurance about their purchases, they don’t look for it from advertising, but from their...