What Comes Next in Social Media Measurement

What Comes Next in Social Media Measurement

What Comes Next in Social Media Measurement Social media marketers experiment with new strategies to measure the response of their audience online. Social media measurement is growing up fast. “Likes and followers, that’s kind of the thing of the...
Who Are Millennials?

Who Are Millennials?

Who Are Millennials? A study shows that millennials rely on family and friends to validate purchases. What does this mean for brand advertising? When Millennials seek reassurance about their purchases, they don’t look for it from advertising, but from their...
Viewability is No Guarantee of Being Seen

Viewability is No Guarantee of Being Seen

Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...