The List: 10 Digital Marketing Tools Your Business Needs
Having the right tools on hand can make doing our jobs a little easier. Just as a plumber has a plunger and mechanic has ratchets and sockets, marketers, and advertisers need their tools, too. When you set major marketing goals for your business, having the right tools is vital in helping you reach them. To help, we’ve created a list of the top ten digital marketing tools you need to add to your toolkit:
If your business has multiple social media handles, Hootsuite will definitely come in handy. Hootsuite is a social media management dashboard that allows you to manage and monitor your social media marketing. Integrations with major social networks like Facebook, Twitter, Instagram and YouTube make it a one-stop-shop for companies who want to do more social media in less time. The Cost: Currently, Hootsuite’s plans range from free which includes 3 social profiles and 1 user access to the more inclusive Enterprise plan with customizable features.
2. Google Analytics
Your website data can tell you everything you need to know about your business. With Google Analytics, you can access your web analytics data, track goals and receive detailed reports about your website and how your visitors are using it. The Cost: Google Analytics is free for most businesses.
Content is king, but we can’t forget about the visuals. Without graphics, your brand’s online presence would be lackluster. However, not everyone is a Photoshop wizard, which is where Canva can help. With predesigned templates ranging from social media graphics to presentations, Canva makes it easy to create designs. Simply choose the layout and use the drag and drop feature to make it your own. The Cost: Currently, Canva has a free version and Canva for Work which is $12.95 per month.
4. Google Keyword Planner
SEO tactics like keyword research can help businesses increase their online visibility. This is why Google Keyword Planner is a must have! Developed for advertisers, Google Keyword Planner helps you determine the best keywords for your business based on ranking and performance. By placing the keywords in your digital marketing content, your business has a better chance of being found by the search engines. The Cost: Google Keyword Planner is free.
Speaking of SEO, this tool is for my WordPress users. Yoast is a SEO plugin that allows WordPress website owners to optimize their site. From editing meta tags to measuring the quality of your on-page SEO, Yoast does it all in one convenient platform. The Cost: Yoast has a free version and a premium version that ranges from $69 – $6500.
Some items on your web page may cause it to perform better than the others. With a few tweaks to an underperforming page, it could make a world of difference. The easiest way to know which items need to be tweaked is with A/B testing, and that’s where Optimizely can help. Optimizely helps enhance your user experience by keeping pace with website visitor’s behavior on your web pages. From there, you can see what factors are getting the most engagement and use it to optimize and increase your conversions. The Cost: Optimizely has a Standard, a Professional and a Premium plan available.
Using royalty-free photos on your website and other marketing materials is important to prevent your business from getting flagged or fined. Thinkstock allows you to access millions of high-quality art-directed images, vectors and illustrations. The Cost: A Thinkstock subscription will range from $49 to $1,499.
Email marketing is showing no signs of slowing down. MailChimp gives you the option to implement and automate email marketing into your digital strategy with its ease. The Cost: MailChimp plans range from free to $199 per month.
Is editing not your strongest skill? No problem! The writing-enhancement platform Grammarly helps you catch grammatical errors and sentence fragments. Available in-browser, as a browser extension and on Microsoft Office and Mac, it’s super easy to use and effective. The Cost: Grammarly is free, however, there is a premium version available to access upgraded features.
Plagiarism can cause major harm in SEO-Land. To prevent this from happening, Copyscape cross-checks your content against existing online content to ensure your original content isn’t being used elsewhere. The Cost: Copyscape has a free plagiarism checker. But for a more powerful detection, there is the Premium version. And there you have it! Ten digital marketing tools you need to add to your arsenal. Did we leave a coveted digital marketing tool off this list? Share it with us by leaving a comment below.