US Hispanic Millennials More Receptive to Mobile Ads

Millennial hispanics are more likely to respond positively to mobile advertising than their non-hispanic peers, but reaching them requires cultural awareness.

US Hispanic millennials are more open to advertising on their mobile phones than their non-Hispanic counterparts, according to a new eMarketer report. This demographic consumes media equally in Spanish and English, but it’s not just about language, with marketers noting that infusing advertising with cultural nuances is important.

Read more from the source: emarketer.com

Archives