Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Moz

Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in strategies to build a loyal audience now takes precedence over SEO.

But how do you build a loyal audience? Among the strategies Fishkin recommends are consistently delivering valuable niche content, reaching your audience on the networks they’re already using and crafting content that is unique and memorable. If you can get this right (or at least pivot in this direction), you can use SEO to help amplify your audience’s impact in an effort to perform better in search.

Read more from the source: Moz

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