Why Advertisers Need To Stop Relying On The Desktop Cookie

Location-based tracking on mobile devices has added new dimensions to how advertisers

can collect data for targeting consumers on and off the web.

With the innovation of location-based tracking on mobile devices, advertisers are now able to better understand what drives consumers to spend, by examining both what they’re doing on their mobile devices and where they’re doing it.

Read more from the source: Business Insider

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