Live Broadcasting Could be the Next Wave in Mobile Apps – BIA Kelsey

We’re now at a point in mobile’s evolution when live multimedia social sharing makes sense.

If you haven’t heard about Meerkat and Periscope, you will soon. These apps give people the ability to share live video broadcasts on social streams, and represent a nascent industry that has the potential to change the way brands reach and engage with audiences.

Read more from the source: BIA Kelsey