The New York Times’ Mobile Guide ‘The Scoop’ Gets A Citi Bike-Sponsored Update TechCrunch

The next phase in native advertising?

With today’s update to its iPhone app The Scoop, The New York Times may have accomplished something that advertisers and publishers often boast about but rarely achieve — it may have found a genuinely useful way to incorporate sponsored content.

And the update isn’t just relevant to..


source: TechCrunch