US Hispanic Millennials More Receptive to Mobile Ads

Millennial hispanics are more likely to respond positively to mobile advertising than their non-hispanic peers, but reaching them requires cultural awareness.

US Hispanic millennials are more open to advertising on their mobile phones than their non-Hispanic counterparts, according to a new eMarketer report. This demographic consumes media equally in Spanish and English, but it’s not just about language, with marketers noting that infusing advertising with cultural nuances is important.

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