How to Use Social Media to Humanize Your Brand – Soshable

Now that you’ve built a brand using slick marketing collateral and some deft Web design, it’s time to make it personal.

To truly engage your client base, your customers need to see the human side of your brand. You’ll need to make friends with them online. But how?

One way is to create a trusted space for collaboration. Introduce your customers to the people behind your business by featuring your employees. Share stories about your brand and insights about the company.

Another key involves using your expertise to educate your audience. Position your brand as a credible and trusted authority in your industry. Share outside content when appropriate to broaden your reach.

Also, make sure your website is consistently secure, quick and highly functional so that the customer’s experience is seamless and positive from beginning to end.

Read more from the source: Soshable