YouTube: Users are More Likely to View Ads on Mobile – Fast Company
According to YouTube, you’re more likely to watch and share its online video ads on smartphones than you are on a PC. This data, combined with the fact that U.S. adults spend an average of 2 hours 51 minutes per day on mobile devices versus 2 hours 12 minutes per day on a laptop or PC*, underscores the importance of incorporating mobile advertising into your marketing mix.
Additionally, given that online video advertising is in its early stages as a medium, brands are in a unique position to, as Zefr co-founder Rich Raddon says, “create compelling value,” with creative that embraces the unique ways viewers interact with the medium.
Learn more at Fast Company.
*Source: eMarketer 2013