Conversion Rate Optimization
The impact of CRO on engagement
While working with our SEO and paid search marketing teams to optimize his brand’s online marketing initiatives, a bariatric surgeon enlisted our conversion rate optimization experts to recommend improvements for higher lead generation by evaluating his website’s homepage performance and site visitor interactions.
With the use of heatmap and scrollmap technology, our CRO specialists were able to determine in real time what areas of the homepage website visitors were interacting with, what areas were of highest interest and what parts took low priority.
increase in homepage lead form submissions
increase in overall website engagement
Improvements to this bariatric surgeon’s website based on data-driven landing page testing resulted in a significant increase in website engagement, meaning more qualified leads and more happy patients!