Client Success with Video Mailers
As a leader in their industry, a leading network fleet management service needed a cutting edge way to visually communicate its holistic solutions to national prospects. From vehicle diagnostics, roadside assistance, to GPS tracking, our client’s management service allows companies to avoid expensive operational breakdowns and budget overruns.
We recommended they use video mailer. Video mailers was the ideal marketing initiative for this client because they were able to capture the decision makers’ attention with their impressive message in a unique package.
Increase in conversion
Increase in disposition
Total conversion rate
With this campaign, our client increased their conversion to opportunity rate by 13% and their disposition rate by an impressive 40%. “The video mailers worked out great… I’m proposing to the West Region tomorrow!” said Brad P.,Channel Marketing Manager.
The Initial test exceeded expectations substantially, and the campaign was expanded to new regions resulting in 4% total conversion rate.