Family Fun Event Fueled by Digital Marketing
BuzzEngine, a marketing and event service agency, needed to sell tickets to their three-day LEGO KidsFest event. Facing budget and timing restrictions, our client came to us to help drive traffic to their website so that families across the DFW marketing could learn more information on the event and easily purchase tickets.
Digital banners on dallasnews.com were just the start of introducing Dallas to LEGO KidsFest. To reach parents looking for family-friendly entertainment, we also recommended print advertising in the community-focused Neighborsgo sections of The Dallas Morning News.
According to our friends at Google Analytics, the majority of ticket site traffic linked from the banners on dallasnews.com. And after only 24 hours, the homepage takeover delivered 193,295 impressions with a 38% click-through rate, which helped attribute to Sunday’s sold-out session.