Floored Results with Multi-Marketing Mix
With seven retail stores in the Dallas metro area, our client’s noticed an increase in competing for brand locations and a significant decrease in the number of shoppers. Faced with an unfavorable shop-to-buy ratio, our client quickly needed to increase their leads and improve their close rate.
We started by developed new print creative with a compelling offer and clear calls-to-action. We then moved to print, launching a full market wrap, full market insert and a Hispanic-targeted spadea. We also digitally refreshed their website, ran new banner ads and made it easy for viewers to watch the same video spots online that aired on local television.
As a result of our integrated marketing strategy, our clients saw their sales leads grow up to 52% allowing them to combat their shop-to-buy ratio and improve closing opportunities.