Going Digital to Generate Leads


Our client, an independent and assisted living facility in Coppell, traditionally used print advertising with The Dallas Morning News. However, they wanted to focus more on digital advertising to help increase telephone calls, traffic to their redesigned website and brand awareness among adult children of potential senior residents.


We recommended that they use new creative in interactive advertising and behaviorally targeted search engine marketing on dallasnews.com and Yahoo!.

Impressions through search

Clicks to their redesigned website

Phone calls


Over the first three months of their digital campaign, we delivered over 61,000 impressions through search, 839 clicks to their redesigned website and 17 phone calls. After seeing the success of our digital efforts, our client’s extended their campaign for an additional five months and were pleased with the continued increase in calls attributed to the online campaign.