Higher Conversions in Higher Education
Our education client wanted to stir interest in their MBA program. With an average tuition cost of over $80,000, it was crucial to reach a large audience of students and drive them to enroll in the program.
We recommended a customized mix of marketing channels including social media, display advertising and content marketing.
Our client gave us an A+ for helping them generate 249 qualified leads, 60% more applications than the prior year, and most importantly, the ability to attribute approximately $2.0MM in estimated tuition directly from the digital campaign.