Private School Exhibit Reports Record Attendance
Our client, an organization of private schools in DFW, comes together once a year to produce a “trade show” with participating schools exhibiting to attract students. The event, being held on a Saturday seemed to be a challenge for our client as many families had multiple sports or weekend activities and needed our help to attract parents who may be interested in learning more about private schools in DFW.
We recommended that our client’s utilized the front page notes on the Sunday before event to reach an audience of nearly 300,000 households. We also suggested they run display advertising in Neighborsgo editions for two weeks and a sliding billboard on GuideLive.com.
The participating schools were pleased with the promotion and quality of leads the event generated. We came in under budget and were able to bring the event over 1,000 attendees.