Spine Surgery Practice
Paid Search Marketing | SEO
A plan to optimize ad spend and reach customers in a new market
One of our clients, a spine surgeon, expanded his practice in a new city, and although he had an established brand in his home market, he needed to build awareness and interaction with the local customer base in the new area he was expanding into.
In addition to a paid search strategy, we determined the ideal marketing strategy that targeted terms related to spine center services while creating content that addressed topics that patients were interested in learning about.
online purchase confirmations
increase in pageviews
Using organic and paid search marketing best practices, we were able to adjust keyword campaigns, optimize bids, and analyze local search metrics to achieve outstanding results.