Utilizing Digital Advertising to Stay Top of Mind
Our municipality client engaged Belo Media Group to increase web traffic to their warrants page to increase online payments. They knew that the most cost-effective way to collect payments was through their website, but they struggled to make their customers aware of the online resource.
We recommended creating an awareness campaign that would feature a mix of social media advertising, creative videos and display advertising.
Increase in payments from the previous year
Times more landing page traffic month-over-month
Times return on investment
In the first month, we were happy to report that the number of payments grew to over 35% greater than the highest month’s total from the previous year. As a result of our digital advertising efforts, their landing page yielded 80 times more traffic month-over-month and a 34-times return on investment.