by Sarah Magee | Apr 25, 2014 | Advertising
Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...
by Sarah Magee | Apr 22, 2014 | Advertising
Tips for Avoiding and Containing Social Media Crises Sometimes a small Any executive or individual who represents the brand, not just the CEO, needs to understand their potential impact and a comprehensive social media crisis strategy needs to be in effect. Read more...
by Mike Orren | Apr 18, 2014 | Advertising
Media Planning: Reach & Frequency Successful advertisers know how to fine tune the effective reach & frequency of their campaigns. Do you? Reach and frequency are important aspects of an advertising plan, as they help determine which advertising...
by Mike Orren | Apr 15, 2014 | Advertising
How to Use Survey Data to Prove the ROI for Your Media Brand According to a recent study, a combination of print and digital advertising delivers the best returns on your investment Not only do print and digital advertising across news brands remain a worthwhile...
