by Sarah Magee | Jul 22, 2014 | Advertising
7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy As the attentions of marketers worldwide shift focus to digital media, print advertising is becoming exciting and exclusive once again. The print vehicle is still the best medium on...
by Sarah Magee | Jul 22, 2014 | Advertising
Execs to Marketers Show Me the Metrics 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by...
by Sarah Magee | Jul 22, 2014 | Advertising
Print Magazines Prove More Effective than Digital Despite the landslide of advertising dollars from print to digital, printed periodicals still prove one of the most effective advertising channels. Media companies are in various stages of determining the economics of...
by Sarah Magee | Jul 2, 2014 | Advertising
Cross-Media Study Shows Print Advertising has Highest ROI Print advertising continues to demonstrate lasting value by providing the highest immediate return on investment, according to this study by GfK Research. While any advertising campaign should feature a healthy...
