by Sarah Magee | Nov 20, 2014 | Advertising
Google Versus Facebook Advertising A Power Play With Atlas Facebook Atlas takes on the Google Display Network head on with highly granular targeting and a variety of display formats. Google versus Facebook? According to recent reports, Facebook could soon surpass...
by Sarah Magee | Nov 13, 2014 | Advertising
Facebook Will Deliver Highly Targeted Ads To Third-Party Apps Enhancing their mobile advertising offerings, Facebook will now allow targeted ads within 3rd party apps. Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt),...
by Sarah Magee | Nov 5, 2014 | Advertising
4 Things You Need to Know About How Under-30s Are Using Social Media Advertisers are fascinated by millennials and how they spend their time online. Find out what social media app Butter has learned about this key demographic. Butter, a new social media app, recently...