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Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences - Moz

by anottingham | May 20, 2015 | Advertising

Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences - Moz Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in...

YouTube: Users are More Likely to View Ads on Mobile - Fast Company

by anottingham | May 4, 2015 | Advertising

YouTube: Users are More Likely to View Ads on Mobile - Fast Company According to YouTube, you’re more likely to watch and share its online video ads on smartphones than you are on a PC. This data, combined with the fact that U.S. adults spend an average of 2...

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