Having Broadly Targeted Ads on Facebook Can Cost You Time and Money.
Taking the time to identify your goals before you run ads on Facebook is imperative if you want to have the most effective results.
Ask yourself, do I want to make people more aware of my brand? Or do you want to let your audience know of your other services? This helpful infographic points you to the right ad product based on your company’s goals.
Read more from the source: Inside Facebook