Facebook Makes the Case for Video Ads vs. TV Commercials

Facebook wants more of advertisers’ budgets and tells advertisers to cut some TV ad spend to make room.

Facebook is going to great lengths to capture television ad spend by partnering with Nielsen to educate its select group of marketers on the decline in TV watching and the increasing cost of producing TV commercials. The folks at Facebook aren’t expecting brands to completely cut out TV advertising. They want to demonstrate that moving even a fraction of the budget to digital yields great returns while also using the social platform’s latest ad technology for videos.

Read more from the source: Digiday