Six Market Research Strategies for Hyperlocal Startups – Streetfight Mag
Hyperlocal marketing is key for reaching your startup’s targeted demographic, but developing a strategy requires research upfront.
By gathering information from early adopters and potential customers, you can fine-tune your business and marketing plans. Before launching, reach out and learn pain points, goals, likes and dislikes. Ask open-ended questions to gain insights and glean helpful information. If possible, secure time with businesses or individuals you’re targeting to learn what does and doesn’t work for them, and then compare notes.
Analyze your market, including competition, and talk to industry leaders. Share your ideas with potential customers and conduct testing whenever possible to gauge the potential of your idea.
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