by anottingham | Nov 5, 2015 | Advertising
Tell the Story: Four Tips for Successful Content Marketing According to the Content Marketing Institute (CMI), our economy crossed an important threshold in 2015. For the first time, “promoted posts, social ads and search engine marketing (SEM) overtook print/other...
by anottingham | May 20, 2015 | Advertising
Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Moz Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in...
by anottingham | Mar 31, 2015 | Advertising
What People Like to Share on Social Media – Social Media Examiner Where, what and when you post can make a huge difference in terms of your content’s engagement and reach. As the quantity of content shared on social media channels has increased through the...