by Sarah Magee | Apr 25, 2014 | Advertising
Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...
by Mike Orren | Apr 18, 2014 | Advertising
Media Planning: Reach & Frequency Successful advertisers know how to fine tune the effective reach & frequency of their campaigns. Do you? Reach and frequency are important aspects of an advertising plan, as they help determine which advertising schedules...
