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Native Advertising: An Emerging Consensus for a New Kind of Ad

Native Advertising: An Emerging Consensus for a New Kind of Ad

by Mike Orren | Jul 28, 2013 | Advertising

Native Advertising An Emerging Consensus for a New Kind of Ad Native Advertising is going mainstream and The Dallas Morning News is testing it now. Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are...
The New York Times’ Mobile Guide ‘The Scoop’ Gets A Citi Bike-Sponsored Update | TechCrunch

The New York Times’ Mobile Guide ‘The Scoop’ Gets A Citi Bike-Sponsored Update | TechCrunch

by Mike Orren | Jun 2, 2013 | Advertising

The New York Times’ Mobile Guide ‘The Scoop’ Gets A Citi Bike-Sponsored Update TechCrunch The next phase in native advertising? With today’s update to its iPhone app The Scoop, The New York Times may have accomplished something that advertisers...

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