Twitter Adds Video to Its App—In Its Own Way

You’ve got six seconds to capture your audience’s attention with Twitter’s addition to its app.

Shooting and sharing video content is about to get faster and easier with the latest round of changes to Twitter’s app. Videos will now feature an auto-play of the first six seconds whenever a user scrolls past the content. These videos are not limited to six seconds (you get 10 minutes), and they’re similar to the pre-roll ads for YouTube that give you the option whether to watch the rest. How will you capture your audience’s attention in six seconds?

Read more from the source: Adweek