10 Ways to Connect with North Texas
10 Ways to Connect with North Texas North Texas is among the fastest-growing metropolitan areas in the United States. The region attracts transplants from every other state in the union as well as immigrants from Southeast Asia, South America, Europe and Africa, who...
Media Planning: Reach & Frequency
Media Planning: Reach & Frequency Successful advertisers know how to fine tune the effective reach & frequency of their campaigns. Do you? Reach and frequency are important aspects of an advertising plan, as they help determine which advertising schedules...
How to Use Survey Data to Prove the ROI for Your Media Brand
How to Use Survey Data to Prove the ROI for Your Media Brand According to a recent study, a combination of print and digital advertising delivers the best returns on your investment Not only do print and digital advertising across news brands remain a worthwhile...
Storytelling, Consumer Attention and Making Money on Media
Storytelling, Consumer Attention and Making Money on Media Viewers consume media online differently than they do in print. Context plays a very important role in capturing attention in the digital space. The foundation underneath anything and everything we do in media...
The First Event In UTD’s Distinguished Lecture Series Is A Sellout!
The First Event In UTD’s Distinguished Lecture Series Is A Sellout! The Arts & Technology school at the University of Texas at Dallas is hosting a Distinguished Lecture Series, presented by The Dallas Morning News. The first event in the series took place...
Small Business Facebook Selling Fuels Businesses in North Texas
The idea was simple: Sell extra inventory of children’s clothes on Facebook. Three years later, Amy Laws and Nicole Metzger Brewer have turned that one-time idea into a multimillion-dollar business.
The Dallas Morning News and Channel 5 Form Partnership
The Dallas Morning News and Channel 5 will join together on content such as weather, politics and breaking news in the newspaper, on newscasts and both organizations’ websites — and potentially other platforms.
With Growing Appetite for Content, AT&T Navigates the Great Video Convergence
More and more, AT&T Inc. is becoming a creator of content, not just a conduit.
