by Mike Orren | Nov 8, 2013 | Advertising
Texas Business Owners Say Negative Comments on Yelp Hurt Bottom Line By Dave Lieber Watchdog To this day, potential customers sometimes walk into Diana Ortiz’s beauty shop in San Antonio and expect her to be rude. And why not? If you put her business name — Salon...
by Mike Orren | Oct 8, 2013 | Advertising
The Reality of Social Media Marketing Crushes Expectations The tutelage of a social media consultant hasn’t driven leads to this speech therapy practice. Read more from the source: Mashable Search for: Recent Posts Essential Strategies for Marketing to Baby...
by Mike Orren | Sep 25, 2013 | Advertising
The Dallas Morning News Becomes Largest Newspaper in Texas to Establish Native Advertising for Consumers (DALLAS) –The Dallas Morning News has officially extended native advertising for its consumers and clients. Following other major market U.S. newspapers in...
by Mike Orren | Jul 28, 2013 | Advertising
Native Advertising An Emerging Consensus for a New Kind of Ad Native Advertising is going mainstream and The Dallas Morning News is testing it now. Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are...
by Mike Orren | Jun 2, 2013 | Advertising
How West was Spun Great shout-out for superior DMN reporting in a crisis. AUSTIN, TX — At 7:30 pm Eastern time on May 16, Erin Burnett turned toward the camera in CNN’s New York studio and teed up the next story: “The people of West, Texas, have been...
by Mike Orren | Jun 2, 2013 | Advertising
The New York Times’ Mobile Guide ‘The Scoop’ Gets A Citi Bike-Sponsored Update TechCrunch The next phase in native advertising? With today’s update to its iPhone app The Scoop, The New York Times may have accomplished something that advertisers...
by Mike Orren | May 21, 2013 | Advertising
Weir’s Furniture Mothers Day Promotion Drives at Least 400 Customers into the Store Speakeasy, Belo Media Group and Weir’s had great success with a checkin event based on cross-platform promotion and a strong offer. Weir’s Furniture had a very...
