by Sarah Magee | Dec 15, 2014 | Advertising
Which Facebook Marketing Tips Work? – Buffer Blog If you want to find the perfect Facebook marketing strategy for you and your page, it’s best to test. There are countless methods suggested by marketers on how to increase engagement on Facebook. With that in...
by Sarah Magee | Dec 1, 2014 | Advertising
Where Should You Host Your Brand’s Video – Contently Although YouTube or Vimeo are often great choices for hosting your brand’s video content, they are others out there worth considering. You’ve got a great video for your brand ready to go online,...
by Sarah Magee | Nov 20, 2014 | Advertising
Google Versus Facebook Advertising A Power Play With Atlas Facebook Atlas takes on the Google Display Network head on with highly granular targeting and a variety of display formats. Google versus Facebook? According to recent reports, Facebook could soon surpass...
by Sarah Magee | Nov 13, 2014 | Advertising
Facebook Will Deliver Highly Targeted Ads To Third-Party Apps Enhancing their mobile advertising offerings, Facebook will now allow targeted ads within 3rd party apps. Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt),...
by Sarah Magee | Nov 5, 2014 | Advertising
4 Things You Need to Know About How Under-30s Are Using Social Media Advertisers are fascinated by millennials and how they spend their time online. Find out what social media app Butter has learned about this key demographic. Butter, a new social media app, recently...
by Sarah Magee | Sep 18, 2014 | Advertising
What Comes Next in Social Media Measurement Social media marketers experiment with new strategies to measure the response of their audience online. Social media measurement is growing up fast. “Likes and followers, that’s kind of the thing of the...
by Sarah Magee | Jul 22, 2014 | Advertising
7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy As the attentions of marketers worldwide shift focus to digital media, print advertising is becoming exciting and exclusive once again. The print vehicle is still the best medium on...
by Sarah Magee | Jul 22, 2014 | Advertising
Execs to Marketers Show Me the Metrics 85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased Marketers are feeling the heat when it comes to measuring their efforts. According to a study conducted by...
by Sarah Magee | Jul 22, 2014 | Advertising
Print Magazines Prove More Effective than Digital Despite the landslide of advertising dollars from print to digital, printed periodicals still prove one of the most effective advertising channels. Media companies are in various stages of determining the economics of...
by Sarah Magee | Jul 2, 2014 | Advertising
Cross-Media Study Shows Print Advertising has Highest ROI Print advertising continues to demonstrate lasting value by providing the highest immediate return on investment, according to this study by GfK Research. While any advertising campaign should feature a healthy...
