by Sarah Magee | Jun 18, 2014 | Advertising
US Hispanic Millennials More Receptive to Mobile Ads Millennial hispanics are more likely to respond positively to mobile advertising than their non-hispanic peers, but reaching them requires cultural awareness. US Hispanic millennials are more open to advertising on...
by Sarah Magee | Jun 11, 2014 | Advertising
Why Advertisers Need To Stop Relying On The Desktop Cookie Location-based tracking on mobile devices has added new dimensions to how advertisers can collect data for targeting consumers on and off the web. With the innovation of location-based tracking on mobile...
by Sarah Magee | May 16, 2014 | Advertising
Who Are Millennials? A study shows that millennials rely on family and friends to validate purchases. What does this mean for brand advertising? When Millennials seek reassurance about their purchases, they don’t look for it from advertising, but from their...
by Sarah Magee | Apr 25, 2014 | Advertising
Viewability is No Guarantee of Being Seen The Media Rating Council says viewable impressions are legitimate…but the question remains, how often is a “view” being seen? The Media Rating Council lifted its Viewable Impression Advisory against...
by Sarah Magee | Apr 22, 2014 | Advertising
Tips for Avoiding and Containing Social Media Crises Sometimes a small Any executive or individual who represents the brand, not just the CEO, needs to understand their potential impact and a comprehensive social media crisis strategy needs to be in effect. Read more...