by anottingham | Oct 7, 2015 | Advertising
Heads Up, Local Businesses: Social Commerce is on the Rise Major retailers and small businesses alike understand that a strong social media presence is an investment. Cultivating positive buzz and getting out ahead of trends through shares and likes used to be enough,...
by anottingham | Jul 23, 2015 | Advertising
The Importance Of Online Strategies To Offline Conversion Fact: 78 percent of shoppers search online before visiting a store, serving as further evidence that retailers need to understand how to convert online searches into offline sales. Connecting a customer’s...
by anottingham | Jun 8, 2015 | Advertising
Multi-Channel Turns Multi-Generational – Marketing Land Recent research into consumer behavior across multiple electronic devices — laptops, tablets, and smartphones — promises to upend the conventional wisdom espoused by advertisers and marketing experts....