by anottingham | Jul 30, 2015 | Advertising
Online Strategies to Support Your Offline Marketing Efforts Do you know how your online advertising dollars are supporting your offline marketing efforts? In this digital-centric day and age, it’s important for marketers to be aware of creating a consistent,...
by anottingham | Jul 23, 2015 | Advertising
The Importance Of Online Strategies To Offline Conversion Fact: 78 percent of shoppers search online before visiting a store, serving as further evidence that retailers need to understand how to convert online searches into offline sales. Connecting a customer’s...
by anottingham | Jul 14, 2015 | Advertising
How Marketing Automation Drives Bottom-Line Revenue Marketing managers are often the quintessential chicken with its head cut off, running around trying to keep track of multiple campaigns and various digital platforms all at the same time. Automating some of these...
by anottingham | Jul 8, 2015 | Advertising
Facebook’s “Place Tips” To Serve Up Location-Based Information In Real Time One reason Yelp, TripAdvisor, FourSquare and UrbanSpoon are successful is that people prefer—and are more likely to trust—reviews from their peers. Taking this a step...
