by anottingham | Nov 11, 2015 | Advertising
Attention Local Businesses: Facebook Launches New Marketing Tools In the past three months, Facebook has unveiled a number of new tools and system-wide updates designed to make the platform more responsive to the marketing needs of local businesses. If your business...
by anottingham | Oct 7, 2015 | Advertising
Heads Up, Local Businesses: Social Commerce is on the Rise Major retailers and small businesses alike understand that a strong social media presence is an investment. Cultivating positive buzz and getting out ahead of trends through shares and likes used to be enough,...
by anottingham | Aug 13, 2015 | Advertising
What Dallas Retailers Need To Know About Beacons As a retail owner, you should be interested in anything that promotes your store and its offerings to the greatest number of people. Like a lighthouse, you want marketing that will act as a beacon, attracting customers...
by anottingham | Jul 8, 2015 | Advertising
Facebook’s “Place Tips” To Serve Up Location-Based Information In Real Time One reason Yelp, TripAdvisor, FourSquare and UrbanSpoon are successful is that people prefer—and are more likely to trust—reviews from their peers. Taking this a step...
by anottingham | Mar 9, 2015 | Advertising
How Do You Choose Between YouTube and Facebook Video Ads? Decide what factors to consider when choosing between YouTube and Facebook Video ads. When it comes to video advertising, you have two Goliaths to choose from: YouTube and Facebook. While Facebook averages 3...
by anottingham | Feb 16, 2015 | Advertising
Facebook Makes the Case for Video Ads vs. TV Commercials Facebook wants more of advertisers’ budgets and tells advertisers to cut some TV ad spend to make room. Facebook is going to great lengths to capture television ad spend by partnering with Nielsen to educate its...
by anottingham | Feb 2, 2015 | Advertising
The Growth of Video on Facebook Video was high on the list of Facebook’s priorities in 2014 and will continue to be so in 2015 With Facebook’s recent spending frenzy on video tools, it’s no surprise that video content is becoming more prevalent on the...
by Sarah Magee | Nov 20, 2014 | Advertising
Google Versus Facebook Advertising A Power Play With Atlas Facebook Atlas takes on the Google Display Network head on with highly granular targeting and a variety of display formats. Google versus Facebook? According to recent reports, Facebook could soon surpass...
by Sarah Magee | Nov 13, 2014 | Advertising
Facebook Will Deliver Highly Targeted Ads To Third-Party Apps Enhancing their mobile advertising offerings, Facebook will now allow targeted ads within 3rd party apps. Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt),...
by Mike Orren | May 21, 2013 | Advertising
Weir’s Furniture Mothers Day Promotion Drives at Least 400 Customers into the Store Speakeasy, Belo Media Group and Weir’s had great success with a checkin event based on cross-platform promotion and a strong offer. Weir’s Furniture had a very...
