by anottingham | Jun 25, 2015 | Advertising
Programmatic Advertising 101 “Programmatic advertising” is a term used with increasing frequency in the world of content marketing, but what does it mean and how does it help businesses reach their audiences? In a nutshell, programmatic advertising is...
by anottingham | Jun 16, 2015 | Advertising
Six Market Research Strategies for Hyperlocal Startups - Streetfight Mag Hyperlocal marketing is key for reaching your startup’s targeted demographic, but developing a strategy requires research upfront. By gathering information from early adopters and potential...
by anottingham | Jun 8, 2015 | Advertising
Multi-Channel Turns Multi-Generational - Marketing Land Recent research into consumer behavior across multiple electronic devices — laptops, tablets, and smartphones — promises to upend the conventional wisdom espoused by advertisers and marketing experts....
by anottingham | Jun 3, 2015 | Advertising
How to Use Social Media to Humanize Your Brand - Soshable Now that you’ve built a brand using slick marketing collateral and some deft Web design, it’s time to make it personal. To truly engage your client base, your customers need to see the human...
