by anottingham | Mar 23, 2015 | Advertising
Instagram is Now More Popular than Twitter in U.S. – Entrepreneur In less than five years, Instagram has overtaken Twitter in the United States in key demographics. Instagram has overtaken Twitter in popularity, and its engagement stats are even blowing its...
by anottingham | Mar 16, 2015 | Advertising
How Does Pinterest’s Guided Search Implementation Affect the Network? – VentureBeat Guided Search has increased exploration on the network by 25% per user. Pinterest debuted Guide Search a year ago and has seen dramatic improvements in engagement and exploration...
by anottingham | Mar 9, 2015 | Advertising
How Do You Choose Between YouTube and Facebook Video Ads? Decide what factors to consider when choosing between YouTube and Facebook Video ads. When it comes to video advertising, you have two Goliaths to choose from: YouTube and Facebook. While Facebook averages 3...
by anottingham | Mar 2, 2015 | Advertising
Snapchat’s Future Looks Bright Snapchat’s subtle changes add up to something much bigger for content distribution on the network. Snapchat recently added a “Discover” section to its app, incorporating some of the largest content distributors to the interface so...
by anottingham | Feb 23, 2015 | Advertising
The Dallas Morning News Increases Distribution of Al Día and Briefing The Dallas Morning News is happy to announce that two of its niche publications, Al Día and Briefing, have recently increased home delivery circulation by 25,000 and 50,000 copies, respectively....
by anottingham | Feb 16, 2015 | Advertising
Facebook Makes the Case for Video Ads vs. TV Commercials Facebook wants more of advertisers’ budgets and tells advertisers to cut some TV ad spend to make room. Facebook is going to great lengths to capture television ad spend by partnering with Nielsen to educate its...
by anottingham | Feb 9, 2015 | Advertising
Twitter Adds Video to Its App—In Its Own Way You’ve got six seconds to capture your audience’s attention with Twitter’s addition to its app. Shooting and sharing video content is about to get faster and easier with the latest round of changes to Twitter’s app....
by anottingham | Feb 2, 2015 | Advertising
The Growth of Video on Facebook Video was high on the list of Facebook’s priorities in 2014 and will continue to be so in 2015 With Facebook’s recent spending frenzy on video tools, it’s no surprise that video content is becoming more prevalent on the...
by anottingham | Jan 15, 2015 | Advertising
Having Broadly Targeted Ads on Facebook Can Cost You Time and Money. Taking the time to identify your goals before you run ads on Facebook is imperative if you want to have the most effective results. Ask yourself, do I want to make people more aware of my brand? Or...