by anottingham | Jul 8, 2015 | Advertising
Facebook’s “Place Tips” To Serve Up Location-Based Information In Real Time One reason Yelp, TripAdvisor, FourSquare and UrbanSpoon are successful is that people prefer—and are more likely to trust—reviews from their peers. Taking this a step...
by anottingham | Jun 25, 2015 | Advertising
Programmatic Advertising 101 “Programmatic advertising” is a term used with increasing frequency in the world of content marketing, but what does it mean and how does it help businesses reach their audiences? In a nutshell, programmatic advertising is...
by anottingham | Jun 16, 2015 | Advertising
Six Market Research Strategies for Hyperlocal Startups – Streetfight Mag Hyperlocal marketing is key for reaching your startup’s targeted demographic, but developing a strategy requires research upfront. By gathering information from early adopters and potential...
by anottingham | Jun 8, 2015 | Advertising
Multi-Channel Turns Multi-Generational – Marketing Land Recent research into consumer behavior across multiple electronic devices — laptops, tablets, and smartphones — promises to upend the conventional wisdom espoused by advertisers and marketing experts....
by anottingham | Jun 3, 2015 | Advertising
How to Use Social Media to Humanize Your Brand – Soshable Now that you’ve built a brand using slick marketing collateral and some deft Web design, it’s time to make it personal. To truly engage your client base, your customers need to see the human...
by anottingham | May 20, 2015 | Advertising
Whiteboard Friday: How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Moz Given Google’s recent changes to search engine results pages and its mobile rankings factors, Moz Co-Founder and CEO Rand Fishkin argues that investing in...
by anottingham | May 4, 2015 | Advertising
YouTube: Users are More Likely to View Ads on Mobile – Fast Company According to YouTube, you’re more likely to watch and share its online video ads on smartphones than you are on a PC. This data, combined with the fact that U.S. adults spend an average of 2...
by anottingham | Apr 30, 2015 | Advertising
Why Online Reputation Management is Vital to Your Business At least 85 percent of consumers research businesses online before making buying decisions. This means online reputation management—tactics used to control perception on the Internet—is absolutely vital to...
by anottingham | Mar 31, 2015 | Advertising
Live Broadcasting Could be the Next Wave in Mobile Apps – BIA Kelsey We’re now at a point in mobile’s evolution when live multimedia social sharing makes sense. If you haven’t heard about Meerkat and Periscope, you will soon. These apps give people the ability...
by anottingham | Mar 31, 2015 | Advertising
What People Like to Share on Social Media – Social Media Examiner Where, what and when you post can make a huge difference in terms of your content’s engagement and reach. As the quantity of content shared on social media channels has increased through the...